What is TRP? Or What is TRP Full Form? Today I am going to explain it in detail. If you watch TV, then you must have heard about TRP.
Often people say that the TRP of The Kapil Sharma Show is very high and the second serial is less. But very few people know what TRP is? And what is it used for? If you also do not know about TRP, then you are the right place. Because today you will get complete information about it and you will know what TRP is and how it is checked.
What is TRP? TRP Full Form
TRP i.e. Television Rating Point provides one such tool. Through which it is found out which TV channel is being watched the most or which serial is being watched the most. TRP is seen by how popular Television Show is and how many times a day people are watching it.
How to check TRP?
People’s Meter is installed at some places to check the TRP of TV Serials and Channel. Through a specific frequency, it is known that which serial or channel is being viewed and how many advertisements are being seen. Television’s one-minute information is accessed by the People’s Meter to the Monitoring Team (Indian Television Audience Measurement). After analyzing the information from the Monitoring Team (Indian Television Audience Measurement) People’s meter, it decides which channel or which serial has a TRP.
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If you take a simple example of People’s Meter, then if you are a Blogger or Youtube Creator. So you all have seen in Analytic that how many views have come on your video or post, where it has been seen, how many views, how much ads impression is there, how many males and how many females have seen, what is the age group, Geo -What is location, viewed from which device? You get information about all this. Similarly, People’s Meter also works and extracts complete information about any channel and its serial.
Click here to check Channel’s Popularity & TRP: BarcIndia
What is the effect on the channels due to more or less TRP?
What is TRP? You must have understood this and it must have been understood. The TRP is directly connected to the Connection Channel or Popularity of a serial. The obvious thing is that TRP means Television Rating Point will have some effect. Yes, if the TRP of a channel is more or less, its effect directly falls on the income of the channel.
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Sony, Star, LifeOK, Discovery, and all the channels that make money through advertising. In such a situation, if the TRP of any channel is less, then it will not get much money for advertising or very few advertisers. And vice versa, if the TRP of any channel is more, then it will get more money through the advertiser. TRP not only channels but also depends on a particular serial or show.
For example, if you want to advertise a product on TV. So if you show your ads on any high TRP serial or show like Naagin or The Kapil Sharma Show, then you will have to pay more than that of other low TRP serials.
Recently the Ramayana was re-aired on the Doordarshan TV channel. Whose TRP has broken previous Surrey records? Let us tell you that the telecast of Ramayana has started again because the lockdown has been declared in the country. People are bored. So the Ramayana has been started again to entertain the people.
There are no TV shows in the contest of Ramayana’s TRP. Even from the year 2015 until now, it has become the best serial in the entertainment category. This information has been given by Prasar Bharati CEO Shashi Shekhar through a tweet. He tweeted that ‘I am very happy to say that the show’ Ramayana ‘, which is airing on Doordarshan, has become the highest TRP-generating Hindi general entertainment show since 2015.
You can read the tweet below.
Thrilled to share that the re-telecast of RAMAYAN on @ddnational has garnered the highest ever rating for a Hindi GEC show since 2015 (source: @BARCIndia)Shashi Shekhar (@shashidigital) April 2, 2020
Friends, you must be wondering who will tell the TRP data. So tell you that the data of viewership of all TV channels in the BARC institute is extracted. And this data is shown to the advertising company and based on this TRP, the fee per Ad is fixed.
Hope you guys understand what TRP is? And what is TRP Full form? The popularity of a Channel TV Show or Serial is checked from the Television rating point itself.
If you have any question or suggestion about TRP, then you must comment.
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